Last Updated: April 2026
Effective Date: April 2026

1. Introduction

TradesDen ("we," "us," "our," or "Company") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website tradesden.com (the "Site") and use our services (the "Services").

We operate in Ontario, Canada, and comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy legislation.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site or Services.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide when you:

Demo Booking Form:

Full name

Phone number

Email address

Trade/profession (plumber, electrician, HVAC, etc.)

Business location (Ontario region)

Any additional information you provide in the message field

Email Communications:

Any information you include in emails sent to us

Your email address and communication history

Contact Forms:

Any form you complete on our Site

Information you choose to share

Customer Account (if applicable):

Payment information (processed securely via third-party payment processors)

Business details

Service preferences

2.2 Information Collected Automatically

When you visit our Site, we automatically collect:

Website Usage Information:

IP address

Browser type and version

Operating system

Pages visited and time spent on each page

Referring website

Device type (mobile, desktop, tablet)

Scroll depth and interaction patterns

Date and time of visit

Cookies & Tracking Technologies:

Session cookies (temporary, deleted when browser closes)

Persistent cookies (stored on your device for future visits)

Pixel tags / web beacons

Local storage data

Third-Party Analytics:

Google Analytics 4 data collection

Heatmap data (to understand user behavior)

Form interaction tracking

2.3 Information from Third Parties

We may receive information about you from:

Google (via Analytics): Website usage and conversion data

Meta/Facebook (via Pixel): Ad interaction and conversion data

Email service providers: Delivery and engagement metrics

Payment processors: Transaction information (we do NOT store credit card details)

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Core Business Purposes

Providing Services: To deliver our back-office services, respond to demo requests, and send confirmations

Communication: To contact you about your demo, answer questions, and provide customer support

Service Delivery: To process bookings, send appointment reminders, and manage your account

Billing & Payments: To process invoices, payments, and provide receipts

3.2 Marketing & Advertising

Email Marketing: To send newsletters, service updates, and promotional content (only if you opt-in)

Retargeting Ads: To display relevant ads on Facebook/Instagram if you visit our Site

Personalization: To tailor website content based on your trade type and interests

Campaign Optimization: To measure ad performance and improve messaging

3.3 Analytics & Improvement

Website Analytics: To understand how visitors use our Site and improve user experience

Performance Tracking: To monitor conversion rates, page load times, and technical issues

Product Development: To identify which features and messaging resonate with different trades

Research: To understand trade business needs and pain points

3.4 Legal & Safety

Compliance: To comply with Canadian privacy laws (PIPEDA) and other legal obligations

Security: To detect and prevent fraud, abuse, and security breaches

Legal Process: To respond to lawful requests from government agencies or courts

Terms Enforcement: To enforce our Terms of Service and other agreements

4. How We Share Your Information

4.1 We DO NOT Sell Your Information

TradesDen does not sell, rent, lease, or otherwise disclose your personal information to third parties for marketing purposes.

4.2 Information We Share

We may share your information with:

Service Providers (Data Processors):

Calendly / Acuity Scheduling: For demo booking and scheduling (demo request details only)

Email Service Provider: For sending confirmations and follow-up communications (name, email)

Google Analytics: For website usage analysis (anonymized, IP masked)

Meta/Facebook: For ad targeting and conversion tracking (hashed email, phone where applicable)

GoHighLevel (GHL): If you book a demo, appointment details are stored in our CRM for follow-up

Payment Processors: For processing payments (credit card details NOT stored by us)

Cloud Hosting Providers: For website and data storage

Legal Requirements:

Government agencies, law enforcement, or courts (when legally required)

To protect our rights, privacy, safety, or property

To comply with legal process or government requests

Business Transfers:

If TradesDen is acquired or merged, your information may be transferred as part of that transaction

We will provide 30 days' notice before any material change in data handling practices

4.3 We DO NOT Share Trade Secrets

We never share specific details about your business operations, clients, or proprietary information with third parties.

5. Data Retention

5.1 How Long We Keep Your Data

Type of Data Retention Period Reason Demo booking inquiry 12 months Compliance + follow-up attempts Customer account data During service + 2 years after Tax, audit, dispute resolution Website analytics 26 months Google Analytics default retention Email communications 3 years Legal compliance + audit trail Payment records 7 years Canadian tax law requirements Support tickets 2 years Reference + dispute resolution

5.2 Deletion Requests

If you request deletion of your personal information, we will:

Delete identifiable personal data within 30 days

Retain anonymized data for analytics purposes

Keep records required by law (e.g., tax documents for 7 years)

To request deletion, contact us at: [email protected]

6. Your Rights Under Canadian Privacy Law

6.1 PIPEDA Rights

Under the Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:

Access (Right to Know):

Request a copy of all personal information we hold about you

Response within 30 days

No charge for access request

Correction (Right to Correct):

Request correction of inaccurate information

We will update records within 30 days

Deletion (Right to Erasure):

Request deletion of your personal information

Some data may be retained for legal compliance

Processed within 30 days

Withdrawal of Consent:

Withdraw consent for email marketing at any time

Unsubscribe link in every email

Withdrawing consent does not affect prior uses

Portability:

Request your data in a portable format (CSV, PDF)

Typically provided within 30 days

Complaint:

File a complaint with Privacy Commissioner of Canada if we violate your rights

Contact: www.priv.gc.ca

6.2 How to Exercise Your Rights

To exercise any of these rights, contact us at:

Email: [email protected]
Mail: TradesDen, Ontario, Canada
Online Form: tradesden.com/privacy-request

We will verify your identity before processing requests and respond within 30 days.

7. Your Choices & Controls

7.1 Email Communications

You can manage your email preferences:

Unsubscribe: Click "Unsubscribe" link at the bottom of any marketing email

Preferences: Email us to specify which communications you want to receive

Opt-out: We stop sending marketing emails within 10 business days

Note: We will still send transactional emails (demo confirmations, service updates) even if you opt out of marketing.

7.2 Cookies & Tracking

You can control cookies in your browser:

Most browsers: Settings → Privacy → Manage Cookies

Delete cookies: Clear browser cache and cookies

Disable cookies: Opt out of non-essential cookies (may affect Site functionality)

Note: Disabling cookies may prevent certain features from working properly.

7.3 Facebook Pixel & Retargeting Ads

To opt out of Facebook retargeting:

Go to Facebook Settings → Ads → Ad Preferences

Adjust targeting options or opt out of retargeting

To opt out of personalized ads across the web:

Visit optout.networkadvertising.org or youradchoices.com

7.4 Google Analytics

To opt out of Google Analytics:

Install Google Analytics Opt-out Browser Add-on

Visit: tools.google.com/dlpage/gaoptout

8. Data Security

8.1 Security Measures

We implement industry-standard security measures to protect your personal information:

HTTPS Encryption: All data transmitted over HTTPS (SSL/TLS encryption)

Data Encryption: Sensitive data encrypted at rest and in transit

Access Control: Restricted access to personal information (need-to-know basis)

Secure Hosting: Cloud hosting with SOC 2 compliance

Regular Audits: Security assessments and vulnerability testing

Employee Training: Staff training on data protection and privacy

Incident Response Plan: Procedures to detect and respond to breaches

8.2 Your Responsibilities

You are responsible for:

Keeping your login credentials confidential

Not sharing your account access with others

Notifying us immediately of unauthorized access

Using strong passwords (we recommend 12+ characters)

Clearing browser cache on shared devices

8.3 Security Limitations

No system is 100% secure. While we implement strong protections, we cannot guarantee absolute security. Transmission over the internet carries inherent risks.

9. Third-Party Links & Services

9.1 External Links

Our Site may contain links to third-party websites (Google, Facebook, payment processors, etc.). This Privacy Policy does not apply to external sites.

We recommend reviewing the privacy policies of third-party sites before providing your information.

9.2 Third-Party Tools We Use

Service Purpose Privacy Link Google Analytics Website analytics policies.google.com/privacy Meta Pixel Ad tracking facebook.com/privacy Calendly / Acuity Demo scheduling calendly.com/pages/privacy / acuityscheduling.com/privacy Stripe / PayPal Payment processing stripe.com/privacy / paypal.com/privacy GoHighLevel (GHL) CRM & automation gohighlevel.com/privacy Google Search Console Search analytics policies.google.com/privacy

10. Children's Privacy

Our Services are not directed to children under 13 years old. We do not knowingly collect personal information from children under 13.

If we learn that we have collected information from a child under 13, we will delete it immediately and notify parents/guardians.

For Ontario, Canada: If you are under 18, you may have additional rights. Contact us for more information.

11. International Data Transfers

11.1 Data Location

TradesDen is based in Ontario, Canada. Your personal information is:

Stored on servers in Canada or the United States

Processed under Canadian privacy laws (PIPEDA)

Subject to Canadian privacy protections

11.2 U.S. Data Storage

Some data may be stored with U.S.-based providers (Google, Meta, cloud hosts). These transfers are:

Governed by Canadian privacy law and our agreements

Protected by data processing agreements (DPAs)

Subject to applicable U.S. laws regarding data access

You acknowledge that Canadian and U.S. privacy laws may differ, and data transferred to the U.S. may be subject to U.S. government access requests.

12. Canadian Privacy Laws

12.1 PIPEDA Compliance

TradesDen complies with the Personal Information Protection and Electronic Documents Act (PIPEDA), which requires:

Accountability: Responsibility for data protection

Identifying Purposes: Clear explanation of why we collect data

Consent: Your permission before collecting/using information

Limiting Collection: Only collect necessary information

Limiting Use: Use data only for stated purposes

Accuracy: Keep information accurate and up-to-date

Safeguards: Implement security measures

Openness: Be transparent about data practices

Individual Access: Let you access your data

Complaints: Provide complaint process

12.2 Provincial Privacy Laws

If you are located outside Ontario, your provincial privacy laws may also apply. Contact us if you have questions about your province's specific requirements.

13. Marketing & Communication

13.1 Email Marketing

We send marketing emails only to those who:

Have provided their email address via our demo booking form

Have explicitly opted in to receive marketing communications

Are existing customers

13.2 Double Opt-in

For promotional emails:

You provide consent by submitting the demo form or signup

Each marketing email includes an unsubscribe option

You can withdraw consent at any time

13.3 Transactional vs. Marketing

Type Content Frequency Can Unsubscribe? Transactional Demo confirmations, service updates, password resets As needed No (required for service) Marketing Tips, case studies, promotions, new features Weekly–Monthly Yes (unsubscribe link)

14. Privacy Policy Updates

14.1 Changes to This Policy

We may update this Privacy Policy to reflect:

Changes in our data practices

New features or services

Legal or regulatory changes

Improved clarity and transparency

14.2 Notification

When we make material changes:

We will email you at least 30 days before changes take effect

Updated policy will be posted to tradesden.com/privacy

Your continued use of the Site after changes means you accept the new policy

Current version: April 2026
Last updated: April 2026

15. Privacy Officer & Contact

15.1 Contact Information

If you have questions about this Privacy Policy or our data practices:

Email: [email protected]
Mailing Address:
TradesDen
Ontario, Canada

Response Time: We aim to respond within 10 business days.

15.2 Privacy Officer

TradesDen has appointed a Privacy Officer responsible for:

Receiving and addressing privacy complaints

Overseeing data protection compliance

Managing privacy requests (access, correction, deletion)

Training staff on privacy practices

Contact Privacy Officer: [email protected]

15.3 Complaints

If you believe your privacy rights have been violated:

Step 1: Contact our Privacy Officer ([email protected])
Step 2: We will investigate and respond within 30 days
Step 3: If unsatisfied, file a complaint with the Privacy Commissioner of Canada

Privacy Commissioner of Canada:

Website: www.priv.gc.ca

Phone: 1-800-282-1376

Mail: Privacy Commissioner of Canada, 30 Victoria Street, Gatineau, QC K1A 1H8

16. Glossary of Terms

Term Definition Personal Information Any information that identifies you or can be linked to you (name, email, phone, IP address, etc.) Data Controller Entity that determines why/how data is processed (TradesDen) Data Processor Entity that processes data on behalf of the controller (Google, Meta, email provider) Consent Your voluntary permission to collect and use your information Anonymized Data Data that cannot identify you (e.g., "37% of users in Ontario") Cookie Small file stored on your device to remember preferences IP Address Unique identifier for your device on the internet PIPEDA Personal Information Protection and Electronic Documents Act (Canadian federal privacy law)

17. Key Principles We Follow

Privacy by Design

We minimize data collection (collect only what's necessary)

We default to privacy (opt-in for marketing, not opt-out)

We focus on user control (you decide how your data is used)

Transparency

Clear language (no confusing legal jargon)

Visible privacy policies on our Site

Honest about third-party tools we use

Accountability

Responsible data handling

Quick response to privacy requests

Regular security audits

18. Summary for Quick Reference

What we collect:

Name, email, phone (you provide)

Website usage, cookies (automatic)

How we use it:

Provide services, respond to requests

Analytics & improvement

Marketing (with consent)

Legal compliance

Who we share with:

Service providers (Calendly, email service, GHL)

Analytics tools (Google, Meta)

Legal authorities (when required)

We do NOT sell your data

Your rights:

Access your data

Correct inaccurate information

Delete your data (with limitations)

Opt out of marketing

File a privacy complaint

How to contact us:

Email: [email protected]

Mail: TradesDen, Ontario, Canada

19. Acknowledgment

By using TradesDen.com and our Services, you acknowledge:

You have read and understood this Privacy Policy

You consent to our collection and use of information as described

You are responsible for providing accurate information

You will notify us of changes to your information

Last Updated: April 2026
Effective Date: April 2026

Quick Links

Cookie Policy (coming soon)

Data Request Form

Unsubscribe from Email

Questions? Email us at [email protected] or contact our Privacy Officer.

We take your privacy seriously and are happy to answer any questions.