Guaranteed Booked Roofing Appointments — TradesDen
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For Roofing Contractors — North America & Beyond

Booked roofing
appointments.
Guaranteed.

We promote your business. We qualify the homeowners. We book the estimate directly into your calendar. You show up, price the job, and close it.

Homeowners pre-qualified before they reach you
Appointment booked directly into your calendar
You only meet people ready for an estimate
No chasing leads. No cold calls. No guesswork.
Get Booked Appointments →

Fill out the form — we'll reach out to walk you through the program.

Limited Spots

Find out if your
area is available

Fill out the form and we'll reach out within one business day to confirm availability and walk you through the program.

We've got you.

Expect a message from us within one business day to confirm availability in your area and walk you through the program.

How It Works

We run it.
You close it.

The whole system runs without you until a confirmed estimate is on your calendar. From ad to booking — handled. You focus on showing up and winning the job.

01

Targeted homeowners in your area

Ads targeting homeowners in your specific service area. You cover the ad spend directly to the platform — we manage everything else.

Day 1
ads live
02

Homeowner fills out the lead form

They confirm their address, describe the project, and request a callback. At this point they're a warm lead — not a cold name from a list.

<5m
captured
03

We qualify — owner, damage, service area

We contact the lead, confirm they're the homeowner, verify the project is real and in scope, and check your service area. Unqualified leads never reach your calendar.

<60m
qualified
04

Estimate booked directly into your calendar

Qualified homeowner is booked into your schedule. You get a notification with their name, address, and what they need. Show up, price it, close it.

Booked
confirmed

The Numbers

Why roofing
lead gen works.

Roofing is one of the highest-value home services in North America. The math on qualified lead generation is extremely favourable — if the leads are screened and the follow-up is immediate.

78%

Go to the first responder

78% of homeowners hire the contractor who responds first. Our system contacts every lead within minutes — before they've had time to find the next name.

$8K+

Average job value

A single full replacement in Ontario averages $8,000–$18,000. One booked appointment that converts covers weeks of ad spend with room to spare.

21×

Faster response = more closes

Responding within 5 minutes makes you 21× more likely to qualify a lead than responding in 30 minutes. We respond in under 60 seconds — every time.

What's Included

Everything to get
booked estimates
on your calendar.

We handle the full funnel from ad to appointment. You handle the estimate and the close.

  • Ad campaign setup and management — Meta and Google
  • Targeted to homeowners in your specific service area only
  • Lead capture form — built and optimised for roofing
  • Immediate lead response — under 60 seconds from submission
  • Full homeowner qualification — owner, project, and area confirmed
  • Estimate booked into your calendar with full lead details
  • Appointment reminders to the homeowner — no no-shows
  • Monthly performance report — leads, qualified, booked

Your Responsibility

Show up and close the job.

We need your availability and service area. We handle the ads, qualification, and booking. You attend the estimate, price the job, and close it.

You pay ad spend directly to Meta / Google You control the budget

Area Exclusivity

One roofer per area.

We only work with one roofing contractor per service area. Once your area is taken, it's taken. Fill out the form to check if yours is still available.

The Qualification Process

Every lead is checked
before your calendar.

Our process filters out renters, out-of-area leads, and people who aren't genuinely ready — so you only meet serious homeowners.

01

Ad Impression

Homeowner sees targeted ad in their area

02

Form Submitted

Fills out lead form with address and project details

03

Instant Contact

Contacted in under 60 seconds — ownership and scope confirmed

04

Qualified or Filtered

Passes checks → booking. Fails → removed from pipeline

05

Booked & Confirmed

Estimate in your calendar. Reminder sent to homeowner.

Storm Season Strategy

Most leads
happen in a
90-day window.

Storm season is when demand spikes — and when most contractors are too busy to capture every lead. We keep the pipeline full through peak so you're not scrambling in January.

more roofing searches happen May–August vs. the rest of the year

60%

of roofers miss leads during peak because they can't answer while on the job

$0

in off-season revenue for roofers with no lead system — just waiting for the phone

May – August — Storm Season

Peak demand. Hail damage, storm repair, full replacements. Ads perform best. Cost per booked appointment at its lowest.

Peak Performance

September – October — Wind Down

Last rush for pre-winter repairs and replacements. Still strong with the right targeting.

Strong

November – April — Off Season

Less competition from roofers running ads. Insurance claim follow-ups and spring planning campaigns run year-round.

Competitive Advantage

Limited Spots Available

One roofer
per area.
Is yours
still open?

We only work with one roofing contractor per service area. Fill out the form to find out if your area is available — we'll walk you through the program before any commitment is made.

No long-term contract required to start
You control the ad budget — pay the platforms directly
Your leads are exclusive — not shared with other roofers
Full program walkthrough before you commit to anything

Check Area Availability

Get booked
appointments.

Fill out the form and we'll reach out within one business day.

Request received.

We'll reach out within one business day to confirm your area's availability.