TradesDen Pricing Plans & Cost Breakdown

TradesDen Pricing

TradesDen is a fully managed back-office service for service businesses. No setup fees. Cancel anytime. All plans include free trials—no credit card required.

Monthly Plans

Starter Plan

$99/mo
or $82/month billed annually (save 17%)
✓ 7-day free trial • No credit card
  • Instant SMS response on missed calls (under 60 sec)
  • SMS includes booking link — leads book themselves
  • All inbound capture automation (calls, forms, DMs)
  • Basic email + SMS follow-up sequences
  • Calendar sync and appointment confirmation

Best for: Solo operators testing the system

Growth Plan ★ POPULAR

$199/mo
or $165/month billed annually (save 17%)
✓ 14-day free trial • No credit card
  • Everything in Starter, plus:
  • FILL — Outbound prospecting to fill calendar
  • RETAIN — Reactivation campaigns (30, 60, 90-day)
  • UPSELL — Post-job offers (reviews, maintenance, referrals)
  • Priority email support

Best for: Established service businesses ready to grow

Expansion Plan

$449/mo
or $373/month billed annually (save 17%)
✓ 14-day free trial • No credit card
  • Everything in Growth, plus:
  • Dedicated account manager
  • Custom workflow automation
  • Advanced integrations (Zapier, webhooks, API)
  • Phone support (not just email)
  • Multi-location support

Best for: Multi-location businesses, high-volume operations

One-Time Plans

Founders Plan

$199 + HST
One-time, lifetime access
  • Core capture features (instant SMS on missed calls)
  • SMS includes booking link
  • Basic follow-ups
  • Instant setup — no onboarding call needed

Best for: Minimal setup, one-time cost, basic automation

Note: Lifetime access means no future plan billing. Carriers still bill separately for SMS usage.

Add-Ons

Add-On Cost What It Does
Voice Agent (Missed Call Callbacks) $129 one-time AI voice agent answers missed calls, qualifies leads, sends summary via SMS. Powered by Vapi.ai
Lead Generation Service $199 setup + $99+/mo We identify local prospects, run campaigns, deliver booked appointments. Scope-based pricing.
SMS Credits (Pay As You Go) Starting at $29/month Additional SMS credits beyond plan allocation. Standard Canadian rates: ~$0.01–0.015 per SMS (no markup).

Billing & Questions

Annual Billing Discount

All plans include a 17% discount if billed annually:

  • Starter: $82/month when paid yearly (vs. $99/month)
  • Growth: $165/month when paid yearly (vs. $199/month)
  • Expansion: $373/month when paid yearly (vs. $449/month)

No Hidden Fees

  • ✓ No setup fees
  • ✓ No onboarding charges
  • ✓ No integration fees
  • ✓ No "premium support" tier
  • ✓ All core features included in your plan

SMS Costs

  • You only pay carrier rates for SMS sent
  • No markup, no resale fee
  • Billed separately by carrier to your card on file
  • Standard Canadian SMS: ~$0.01–0.015 per message
  • You control your SMS budget

Commitment & Cancellation

  • No long-term contracts
  • Cancel anytime — no penalties
  • If you cancel mid-month, you get a prorated refund
  • Switching plans: Takes effect on your next billing date

Frequently Asked Questions

Q: What's the difference between the three plans?
Starter ($99/mo): Capture (instant response to missed calls) only. Best if you want to test the system.

Growth ($199/mo): Capture + Fill (outbound prospecting) + Retain (reactivation campaigns) + basic Upsell. Best for most service businesses.

Expansion ($449/mo): Everything in Growth + dedicated account manager + advanced integrations + phone support. Best for multi-location or high-volume operations.
Q: What's included in "fully managed"?
We set up your system, configure everything to your business, run all automations, monitor performance, and optimize on your behalf. You never log in to a dashboard, never manage a tool, never change settings yourself.
Q: Do I need to pay for SMS separately?
Yes, but only for the SMS you actually send. Carrier rates are ~$0.01–0.015 per message. No markup from us. You control your budget.

Most service businesses send 50–200 SMS per month depending on volume, so SMS costs are typically $1–$3/month.
Q: Can I upgrade or downgrade anytime?
Yes. Changes take effect on your next billing date. No penalties.
Q: Do trial credits apply if I upgrade?
Yes. If you upgrade during your trial period, your trial credits apply toward your first full month of the new plan.
Q: What if I'm on monthly billing and want to switch to annual?
You can switch anytime. Your next billing cycle will be annual. You'll get the 17% discount applied.
Q: What if I'm not happy with the service?
Cancel anytime. No long-term contract. We want you to be happy — if it's not working, you're not locked in.
Q: Is there a discount for annual billing?
Yes. All plans include 17% off if you pay annually:
• Starter: $82/month (normally $99)
• Growth: $165/month (normally $199)
• Expansion: $373/month (normally $449)
Q: Do you charge a setup fee?
No. Plans include setup. The only one-time fees are optional add-ons (Voice Agent $129, Lead Generation $199).
Q: What's the Founders Plan?
A one-time $199 option for basic capture automation